Shopify is an e-commerce software company providing one of the most popular and best web shop solutions for business owners worldwide. This is one of the top e-commerce platforms because it is so easy to use, including website builder, online payment processing, and a range of useful tools for store owners. Customer loyalty systems, social media integration and more can then take your online shop to the next level.
Established for over a decade, Shopify is an all in one system, and one of the best e-commerce platforms, offering everything you need to sell products online, via social media, or in person at your physical shop.
There are e-shop solutions from small business owners through to established online retailers and large companies. There are specific systems for point of sale (POS) in-store, and for selling on Facebook.
You can also integrate products for sale at Shopify into any other website content management system (CMS), such as WordPress, Drupal, Joomla!, Tumblr, Wix or Squarespace. The ‘Buy in Button’ generates a snippet of code that you can paste into your existing website platform to display any products you have at Shopify and make the available to click through and buy.
This means that if you want to add an e-commerce system to monetise a website or blog that is already-well-established, you don’t necessarily need to migrate your existing site to a new platform.
If you do use Shopify as your main website, there are many themes to help shape your ideal design, and functionalities such as a blog or additional apps, so that it is much more than just an online shop. They offer a free trial of the e-commerce software, so you can check if it works well for your business with little risk.
At the time of writing, Shopify is one of the top 500 most popular websites in the world, according to the Alexa rankings. Our research shows that their website has visibility when people are searching for products, services and advice around:
- How to make a website
- Competitive analysis
- Free website templates
- Shopping carts
- What to sell online
- Business ideas
- Point of sale
- and thousands more…
e-Commerce website security is built in with Shopify, as all online stores hosted on their platform have an SSL certificate, giving you the HTTPS URL and valid green web address as standard. This extra trust will help you to gain more clickthroughs from search as it is both SEO-friendly and a sign of trustworthiness to visitors who see it. The additional security protects your customers’ credit or debit card payment details and helps you to convert more visitor traffic into sales.